mastercard x mcdonalds
priceless sundae
fun. engaging. sharable.
Our aim is to create an exciting and fresh piece that has the cinematic execution of a high end commercial with all of the fun of social media stories and posts. The perfect visual marriage of cinema and social in the colourful world that is McDonalds and Mastercard.
camera techniques
a lot of movement.
I am seeing a lot of motion, the camera is always moving, never stationary. I also want to employ a lot of circular motion, the camera turns and rotates with our talents motion.
For example they are spraying art that is very circular in design, we mount the camera to the spray can, rotate with them as they work and for the wide shot a rotating FPV drone shot.
to really push It will feel lively, and fun and a marriage of social media inspired techniques and big budget film.
a lot of rotations alll the way through... the painting, the sundae as they turn the cup make the swirls... when they wave the MasterCard they will do it in more of a waving turn rather than a straight tap.
360 cameras & circular movement
card movements
For this camera movement we will use a 3 axis gimbal such a ronin to execute this movement across many angles to create a consistently rotation in the editing room.
FPV drone & circular motion
casting
real artists.
We will use real artists to paint the walls, its important that they are artists and not actors. This way we are actually capturing them creating the art work. The way they mix the paint, the techniques they use and the finesse that comes with years of expirience as an artist.
Many of the artists pictured below are friends of mine and should you feel like any of them fit as cast we can make that happen!
wardrobe
101 - what painters wear
A lot of my social circle are artists that paint large murals much like what we are doing here. When painting a wall, they keep their style, but they wear things that they are prepared to get paint on. These people always have paint on them. they have a pair of shoes that they always use to paint... maybe some overalls or a go to shirt and outfit that still shows their style while they wor
music
we've made these tracks just for you ;)
We have composed tracks based on your refrences in the deck. They were composed by our team here at dream inc. and they are yours should you choose to use them! have a listen. Additionally I think it would be interesting to design the sound so that it feels like they are listening to the track while they paint... we hear the track echo out through the parking lot and later when we are in MacDonald's we transition to the sound without reverberation or effects.
makes beats
set design
set design & location
A minmal blank large wall, these artists have been commision to paint this wall. We don't want to give the impression they are vandalizing the wall. They have their equipment, a ladder, paint buckets, spray cans, a drop sheet, a portable speaker.
Key colours being yellow and red will be seen in every shot. from the very first shot we see the golden arches in the background, followedd by our artists starting to paint yellow and red murals. Props will also employ red and yellow, their tools, their ladder, their speaker... all choice red or yellow to bring the McDonald's & MasterCard world to life.
editing
musical & visual
With a piece this i feel themusic will really inspire the cutting, on beat, energetic and catchy. a marriage of visuals, sound design and engauging camera techniques.
we must be very precise with our shoot boards but allow for inspiration to happen on set. Allow all the camera movements and interaction with the actions to influence how we bock the talent and try shots on the fly as well to get the best possible options for the editing room.
script
priceless sundae
open on a POV mounted to a spray can shot of red paint being sprayed on a wall, the motion is circular and turning.
cut to medium closeup FPV drone fly's from the spray can out to reveal an artist spraying a wall... the shot continue and we se a wide shot of a wall and golden arches in the background.
Cut to POV mounted to a spray can shot of yellow paint circular in motion but painting in a different style.
Cut to medium closeup FPV drone flying out to reveal an artist female wearing yellow overalls, the PFV drone shot flys out and around to reveal the two artists side by side, the. They look at each other, a drone rushes dynamically from one artist to another as they exchange glances.
Cut to wide shot FPV drone rotates around the wall, the artist on the left is painting a primarily red mural and the artist on the right primarily yellow.
the two painters have a race to see who can finish their piece first.
Cut to a montage of engaging shots as they paint vivaciously. 360 mounted shots, POV artist, bullet time 360 shot, a lot of rotating motion, enforcing the theme of circular, MasterCard red and yellow.
As they paint they move closer together, we start to see the pieces merge, 2 circular art pieces that eventually come together and combine with each other. It is clear that their designs has formed to locking circles, which look a lot like the Mastercard logo. Cut to a wide sweeping fast FPV drone circling the two pieces and artist completed works.
The Mastercard logo will act as a transition device that ties the scenes together, where we cut to the tapping moment in a McDonald’s store.
VO: Great things happen when good things come together.
we see a shot of a sundae being made, the camera is mounted to the cup as the red and yellow flavours as the cup circles around the machine.
arcing dolly shot, We go to the cashier handing the master sundaes over to our yellow graffiti artist.
We finally cut to the two graffiti artists together preparing to sit in the sidewalk next to their props and their creation. Done shot the camera moves around them as they sit.
in a cAs a reward for the talented feud, they are enjoying the product with the takeaway bag and a nice weather outside. Cut do off axis wide shot FPV drone with the artists and the final piece in view, golden arches in the background...
VO: Introducing the Priceless Sundae, exclusively available for all Mastercard holders.
Super: Tap to the good part.
END.
mastercard x mcdonalds
thank you!
it has been an absolute pleasure to share and collaborate on ideas for this project so far! We would very much look forward to creating this, and making something fun and memorable together!
