REWE

Healthy Eating.

Groceries

CHOICES

CHOICES

It’s the little things that count. From our lifestyle choices to an item on the grocery shelf. To hear that little voice inside our head, and side with that better choice, for yourself and the ones who love you.

We want to show that with REWE making the right choices can be easy and affordable with the help of Nutriscore.

CASTING

CASTING

I picture our character in his late 20s / early 30s, at the start of his career, maybe as an engineer or programmer. A hard-working, a self-conscious young man with a bright future ahead of him. He lives in the city, in a spacious bachelor's apartment and finds joy in learning to cook for himself.

Pink Clouds

STORY

OPEN

 INT. CONDO - DAY 

 

Tim is cooking in the kitchen of his bachelor apartment all by himself. While he is taking some ingredients from the fridge to the stove he pauses and looks at all the different items in his hands.


CLOSE UP: TIM STARING IN MILD FRUSTRATION


VOICE (OFF CAMERA)
Healthy cooking is complicated!


MEDIUM CLOSE UP PROFILE TIM: THE CAMERA DOLLIES LEFT TO REVEAL A MAN WHO WASN'T THERE BEFORE.


Tim looks to his right to see a man of similar height, hair cut and wearing an identical outfit; a doppelganger.

 

Suddenly, a second doppelgänger leans into the frame.

DOPPELGANGER #2
And so boring!

 

 

Doppelganger 2 grabs a mushroom from the kitchenette, looking at it closely - admiring its abundance of dullness.


Tim, tired of his doubts, grabs his phone. He flips through the REWE app and quickly and easily finds a delicious recipe for Lachs-Tranchen mit Knusperkruste.

MEDIUM CLOSE UP PROFILE TIM: AS TIM TURNS - THE CAMERA DOLLIES RIGHT - THE DOPPELGANGERS DISAPPEAR AS TIM BLOCKS THEM IN THE FRAME AND WE CROSS THE AXIS.

 

POV FROM INSIDE THE PANTRY: TIM OPENS THE PANTRY DOORS


Tim looks through his pantry - not finding what he's looking for. He closes the pantry to leave for the next REWE market.

 EXT. CITY STREETS DAY 

Tim walks down the street – followed by two doppelgangers. Their walk, swaying arms and movement synchronous – like a perfect copy of Tim.

.
 

 EXT. REWE STORE FRONT 


Tim and his doppelgangers enter the REWE


 INT. REWE GROCERY ISLE 

 

Tim walks down the isle, with his dopelgangers on each side, like in a flying V-formation. He stops and stands in front of a shelf and studies the labels.


DOPPELGANGER #1
Healthy eating is a real Science!


DOPPELGANGER #2
How can one still see through that?

 


Tim grabs the item, turns it around to reveal the product has a Nutriscore A. He turns to walk away.

CLOSE UP PACKAGING WITH NUTRISCORE A


MEDIUM CLOSE UP: DOLLY TRACKS WITH TIM AS HE TURNS. AS
CAMERA CROSSES TIM'S AXIS, THE DOPPELGANGERS DISAPPEAR.


VOICE OVER
Eat better and lighter with
Nutriscore. Now on all private labels.


 EXT. REWE STORE FRONT 


Tim leaves the REWE store doppelganger free. A female customer is seen entering the store with her own set of doppelgangers.


LOGO: REWE. Your Market.


END.

SCRIPT

10 SECOND VERSIONS

NUTRI-SCORE '10

 

INT. REWE DAY

WIDE SHOT: Tim is studying nutrition labels in front of a shopping isle, circled by a crowd of doppelgangers



DOPPELGANGER #1

Healthy eating is a real science!



DOPPELGANGER #2


How are you supposed to get through that?
 

Tim keeps cool, grabs a REWE private label product which clearly reveals a Nutri-Score A. Thunderstrucked, the doppelgangers exchange an intrigued look and disappear as the camera passes  Tim.

MEDIUM CLOSE UP DOLLY: THE CAMERA TRACKS RIGHT AT ONE POINT TIM FILLS THE FRAME CONCEALING THE DOPPELGANGERS BEHIND HIM. AS THE CAMERA CONTINUES TO DOLLY THE DOPPELGANGERS ARE REVEALED TO HAVE DISAPPEARED.

ALT ( THE DOPPELGANGERS VANISH IN A PUFF OF SMOKE )

VOICE OVER


Eat better and lighter with
Nutri-Score



LOGO: REWE. Your Market.

ERNÄHRWERT V1 '10

 

 INT. CONDO DAY 

Tim is cooking in the kitchen of his bachelor apartment circled by a crowd of doppelgangers. 



DOPPELGANGER #1


Healthy cooking is complicated!

DOPPELGANGER #2


And sooooo boring!

 



Tim grabs his phone. He flips through the REWE app and quickly and easily finds a delicious recipe for Lachs-Tranchen mit Knusperkruste. As if by magic both doppelgangers disappear.

MEDIUM CLOSE UP PROFILE TIM: AS TIM GRABS TURNS, THE CAMERA DOLLIES RIGHT, THE DOPPELGANGERS DISAPPEAR AS TIM BLOCKS THEM IN THE FRAME AND WE CHANGE AXIS.

ALT ( THE DOPPELGANGERS VANISH IN A PUFF OF SMOKE )

 

 

VOICE OVER


at better and lighter 
with the “ErnährWert” on rewe.de



LOGO: REWE. Your Market.

ERNÄHRWERT V2 '10

 

INT. REWE DAY

 

Tim is standing at the cash desk surrounded by doppelgangers, when one is starting to nag.


DOPPELGANGER #2


Healthy eating isn’t afforda….!”

POV Tim: At this very moment the cashier drags a cup of Skyr over the scanner.

 

CLOSE UP: The cash desk shows the price: Only 0,96 EUR!!!

 

With the beep of the cash desk our last doppelganger disappears into the vastness of the universe. Relaxed Tim is paying easily with Payback Pay on his smartphone.
 



LOGO: REWE. Your Market.

DOPPELGANGER EFFECT

DOPPELGANGER EFFECT

The most unique device in this story is our doppelgängers. Metaphorically representing the voices in our character's head and stimulating fun visual. Technically there are so many ways we can use this technique, and my instincts are to try and do as much of it in camera and on set as possible.

I love the idea of playing with symmetry and placing them in an all most "choreographic" style. Akin to the placement of live stage performance or a music video, it serves as both a strong visual cue and fun to look at technique, that makes the film memorable and stand out.

It’s important to me that the world we see feels completely authentic and that the doppelgängers are obviously out of the norm, surreal characters. Every time we see a doppelgänger it’s important they feel out of the normal, within a normal setting.

When it comes to how the doppelgangers disappear, the 30 second script uses dolly movements as they vanish in a single elegant shot. I feel that the shorter 10 second clips demand a very obvious and easy to read disappearing act. To achieve this, there is no better method then the time tested; classic puff of smoke method. I'd like to achieve this in camera, with on set special effects. For example, in a static shot with our doppelgangers, they step out of frame and in their play we trigger small mushroom clouds of smoke.

IN CAMERA TECHNIQUES

Talent

Placement

Simple symmetric and geometric placement can play a big role in our doppelgängers' effectiveness.

Stacking

 This technique while in the REWE isle or while walking would look great.

Synchronization

Perfect for moments like when our lead is walking into the store, and when we see the female and her doppelgängers entering the REWE for our final shot.

Styling,

Hairstyle,

Everything.

 The Doppelgängers being the engaging visual element in this film, it’s crucial that we come up with fun and interesting ways in which we share them. In pre-production, we will further explore these techniques and story board them to find the right arrangements for each vignette.

The Poof

On set, in camera trickery replacing our doppelganger's with an entertaining and magical poof.

ADDITIONAL TECHNIQUES

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NUTRISCORE COLOURS

NUTRISCORE & COLOURS

One simple yet fun idea I've had is to bring the colours of Nutri-score into the world of our doppelgängers. For example our Hero would be wearing a deep green shirt to reflect a Nutri-score A, and Doppelganger#1 would wear lime green for Nutri-score B and so on.

Its a very playful and fun way to integrate the Nutri-score colours through the convenient method of our doppelgängers.

In keeping with this colour scheme, as each dopelganger disapears their puff of smoke could  match their wardrobe.

SET DESIGN

SET DESIGN

I like the idea that location feels just a little bit lived in and real. Small details like having dishes still drying on a rack, or out of place like a bag on the counter as he's just arrived from work, and maybe a scarf draped over it. Small details that tell us we're looking at a real person in a real apartment and not the hyper neat meticulous commercialized world. Its details like this that humanize our character and bring us into the real world.

Other details like having the Rewe red being a present colour in his apartment, be it on the cupboards or in the dish wares gives the subliminal cues that help identify this as a Rewe film without giving it away from the top. Other details like having a Rewe reusable bag on a hangar by the doorway can play into this subliminal cue-ing as well.

THE MAGIC OF SOUND

SOUND DESIGN

For a piece like this where that walks a line of being delicately comedic, it’s incredibly useful to have control over those comedic moments. Building a custom score for the film allows us to manipulate the ebb and flow of our comedic timing. From the moment the film starts, to that moment we are first introduced to our doppelgänger. We have control, over how we feel, surprised, slightly irritated or a spacious moment in thought. Through score composition and sound design, we can really dial in these moments and put emphasis on an instant of our choice.

SOUND DESIGN

SOUND DESIGN

For a piece like this where that walks a line of being delicately comedic, it’s incredibly useful to have control over those comedic moments. Building a custom score for the film allows us to manipulate the ebb and flow of our comedic timing. From the moment the film starts, to that moment we are first introduced to our doppelgänger. We have control, over how we feel, surprised, slightly irritated or a spacious moment in thought. Through score composition and sound design, we can really dial in these moments and put emphasis on an instant of our choice.

THANK YOU.

Thank you for hearing my ideas for this wonderful script. I look forward to further collaboration and making this film a fun and memorable reality.

Amos Le Blanc -

DAGMAR

GARBER

PARTNER / EP

AMOS

LE BLANC

DIRECTOR